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I've Updated My Resume and LinkedIn, But I Still Can't Get an Interview. What Am I Doing Wrong?

You've spent hours perfecting your resume and updating your LinkedIn profile, but despite your efforts, the interview calls are not coming in. This situation can be incredibly frustrating, but it’s important to remember that you’re not alone. Many job seekers face this challenge. Let’s explore some common reasons why you might not be getting interviews and what you can do to improve your chances.

Targeting the Wrong Jobs

One of the most common mistakes job seekers make is applying for positions that aren’t a good fit for their skills and experience.

Ensure you:

  • Match Qualifications: Carefully read job descriptions and apply for roles where your skills and experience align with the requirements.

  • Realistic Expectations: Be realistic about your qualifications and avoid applying for jobs that require significantly more experience or different skills than you possess.

Insufficient Customization

Sending the same resume and cover letter for every job application is a big mistake.

Here’s how to customize effectively:

  • Tailor Your Resume: Modify your resume to highlight relevant experiences and skills for each specific job.

  • Personalize Your Cover Letter: Write a unique cover letter for each application, addressing the specific needs of the company and role.

Lack of Keywords

Many companies use Applicant Tracking Systems (ATS) to screen resumes. If your resume lacks the right keywords, it might not get seen by human eyes.

To optimize your resume:

  • Use Relevant Keywords: Incorporate keywords from the job description into your resume and LinkedIn profile.

  • Avoid Keyword Stuffing: Ensure the keywords fit naturally within the context of your achievements and experiences.

Weak Cover Letter

A cover letter is your chance to make a personal connection with the hiring manager. Ensure your cover letter:

  • Highlights Achievements: Focuses on your most relevant achievements and how they can benefit the employer.

  • Shows Enthusiasm: Conveys genuine enthusiasm for the role and company.

  • Addresses the Employer's Needs: Clearly explains how your skills and experiences meet the job requirements.

Overlooking Networking

Networking is a powerful tool in job searching. If you’re not leveraging your network, you might be missing out on opportunities.

Here’s how to network effectively:

  • Reach Out to Contacts: Inform your professional network about your job search and ask for referrals or recommendations.

  • Attend Events: Participate in industry events, conferences, and meetups to connect with potential employers.

  • Engage Online: Join industry-related groups on LinkedIn and other platforms to expand your network.

Unoptimized LinkedIn Profile

An optimized LinkedIn profile increases your visibility to recruiters.

Here’s how to enhance your profile:

  • Complete All Sections: Ensure all sections of your profile are filled out, including your headline, summary, experience, skills, and endorsements.

  • Professional Photo: Use a high-quality, professional photo.

  • Engaging Headline: Create a headline that clearly states your expertise and career goals.

  • Showcase Achievements: Highlight your key achievements and experiences in detail.

Not Following Up

Following up after submitting an application or attending an interview shows your interest and can keep you top of mind with employers.

Here’s how to follow up:

  • Send a Thank You Email: After an interview, send a thank you email expressing your appreciation and reiterating your interest.

  • Check Application Status: If you haven’t heard back after a week or two, send a polite email to inquire about the status of your application.

Poor Online Presence

Your online presence can influence potential employers’ perceptions of you.

Ensure your online activity supports your professional image:

  • Clean Up Social Media: Remove or privatize any content on social media that might be viewed unfavorably by employers.

  • Professional Content: Share and create content related to your industry to demonstrate your expertise and engagement.

Ignoring Soft Skills

While technical skills are essential, soft skills are equally important to employers.

Make sure to:

  • Highlight Soft Skills: Include examples of your soft skills, such as communication, teamwork, and problem-solving, in your resume and LinkedIn profile.

  • Showcase in Interviews: Be prepared to discuss how your soft skills have contributed to your success in previous roles.


If you’ve updated your resume and LinkedIn but still aren’t landing interviews, it’s time to take a closer look at your job search strategy. By targeting the right jobs, customizing your applications, using relevant keywords, writing strong cover letters, networking, optimizing your LinkedIn profile, following up, maintaining a professional online presence, and highlighting your soft skills, you can improve your chances of getting that interview call.

Taking these steps can help you overcome common hurdles and make your job search more effective. Stay persistent and keep refining your approach, and you’ll increase your chances of landing the job you want.

If you'd like help writing your resume, reach out to us and we'd be glad to help. You can also try one of our resume templates to help you write your resume.

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